Showing 1 - 10 of 10
ASAHIKAWA: Mid-Century Elegance Meets Sustainable Real Wood
Published on 17/02/2025
» Index Living Mall PCL (ILM) is targeting the Mid-Century home furniture market with the launch of its new 'ASAHIKAWA' series. This furniture line draws inspiration from Japanese wood furniture, combining diverse materials with clean geometric lines and distinctive Japanese wood design elements under the concept "Real Wood for Modern Living." The asahikawa appeals to multiple consumer segments, including design-conscious Gen Z customers who appreciate Japanese aesthetics and seek unique home styling options. It also employs Nostalgia Marketing strategies to attract Gen X consumers, who value superior shopping experiences and quality of life, while appreciating elements that evoke cherished memories. For the independent-minded Gen Y demographic, who prefer distinctive lifestyle choices, the series offers versatile design options. The ASAHIKAWA series launch aims not only to expand into newer market segments but also to retain ILM's core Gen X-Y customer base, which currently represents 80% of JOY Members (with a 70:30 female-male ratio). The company continues to enhance customer shopping experiences through extensive promotions and exclusive privileges to drive sustained sales growth.
The rise of consumer cryptocurrency
News, Published on 26/02/2024
» Since its inception with the launch of Bitcoin in 2008, blockchain technology has gone through numerous cycles of public attention. Over time, growing interest and investment in the best-known cryptocurrencies has led to greater acceptance, as highlighted by the US Securities and Exchange Commission's approval of a spot Bitcoin ETF (exchange-traded fund) in January. While blockchains and their associated "crypto" assets have yet to be adopted by a truly broad base of consumers, that is starting to change, owing to a shift in how these technologies are being used.
The Internet of Things and 21st-century SCM (Part 2)
Business, Barry Elliott, Published on 20/09/2017
» We continue our exploration of the impact of the Internet of Things (IoT) on supply chain management with one of the clearest and most concise articles we have come across, from the software services provider Intelyt.
Swipe and go
Asia focus, Nareerat Wiriyapong, Published on 01/01/2017
» Planning a trip abroad for the coming New Year holiday? In the old days, if you were a holidaymaker or a business traveller, you probably would have booked a trip through a travel agent and when you got to your destination, bought a map and rented a car to get yourself around.
Floods: World Bank on damage & recovery
Jon Fernquest, Published on 28/11/2011
» 660 billion baht in property loss & 700 billion in lost opportunities. Flood impact "not all negative as it would spur spending."
Restructuring the State Railway of Thailand
Jon Fernquest, Published on 22/12/2010
» Thailand's railways are a quaint trip back into the past but changing them for modern commerce will take a thorough restructuring.
Who will payoff 1997 crisis debt?
Jon Fernquest, Published on 01/12/2010
» Loan defaults mushroomed in 1997 and the government has to pay it all back now, but the central bank objects that monetary policy is its rightful job.
Should Thailand strive to become a medical tourism hub?
Jon Fernquest, Published on 05/11/2010
» Medical tourism could draw doctors out of an already struggling public health care system and endanger its very existence.
Land and building tax: 90% of properties exempt
Jon Fernquest, Published on 01/10/2010
» Residences and land for personal farming will be exempted. Landholders who sit on land for long-term capital gains without developing will be penalised.