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ASAHIKAWA: Mid-Century Elegance Meets Sustainable Real Wood
Published on 17/02/2025
» Index Living Mall PCL (ILM) is targeting the Mid-Century home furniture market with the launch of its new 'ASAHIKAWA' series. This furniture line draws inspiration from Japanese wood furniture, combining diverse materials with clean geometric lines and distinctive Japanese wood design elements under the concept "Real Wood for Modern Living." The asahikawa appeals to multiple consumer segments, including design-conscious Gen Z customers who appreciate Japanese aesthetics and seek unique home styling options. It also employs Nostalgia Marketing strategies to attract Gen X consumers, who value superior shopping experiences and quality of life, while appreciating elements that evoke cherished memories. For the independent-minded Gen Y demographic, who prefer distinctive lifestyle choices, the series offers versatile design options. The ASAHIKAWA series launch aims not only to expand into newer market segments but also to retain ILM's core Gen X-Y customer base, which currently represents 80% of JOY Members (with a 70:30 female-male ratio). The company continues to enhance customer shopping experiences through extensive promotions and exclusive privileges to drive sustained sales growth.
Former insurance broker ‘leaked nearly 1m accounts’
Online Reporters, Published on 18/11/2023
» A former insurance salesman has been arrested on charges of illegally selling the data of some 2,000 clients as part of a case involving about 1 million individuals.
Come see the sweet and savoury side of Nonthaburi
Life, Karnjana Karnjanatawe, Published on 08/07/2021
» Yellow, red and orange-brown are the colours of ripe dates available in Suan Inthaphalum Preecha, or the Date Plantation of Preecha, in Nonthaburi's Pak Kret district, a short drive from Bangkok.
Helping hands
Guru, Published on 03/04/2020
» It's no denying that the past few weeks have been rough for everyone. Though, a few heartwarming stories have emerged amid this chaotic time to show that we are all in this together. Guru lists a few examples.
Crackdown on teen racers begins
Online Reporters, Published on 19/08/2014
» The assistant national police chief said on Tuesday police would launch a sweeping crackdown on teenage motorcycle gangsters racing on public streets in Bangkok and five nearby provinces, starting tonight.