Showing 1 - 9 of 9
Put Thais before THAI
Oped, Postbag, Published on 20/06/2020
» I fully agree with Chartchai Parasuk in his June 18 article that "Thai Airways will require 100 billion baht to make up for past and future losses. Without an initial cash bailout, it is almost pointless to discuss business restructuring.
Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.
Experts urge use of online tools
Business, Suchit Leesa-nguansuk, Published on 13/07/2018
» Thai businesses should understand customer preferences, have a target group of users and use online marketing and social media to empower cross-border trade opportunities in China and India, says business ad tech experts.
Women on wheels delivering change in India
Asia focus, Narendra Kaushik, Published on 04/09/2017
» When Parvati Kumari, 21, went out to deliver KFC chicken for the first time to a house in Lucknow in March, she was scared and nervous.
No mouldy ice cream in China, says McDonald's
Reuters, Published on 27/07/2017
» SHANGHAI -- Viral photos and news reports in the United States allegedly showing a mouldy ice cream maker at a US outlet of McDonald's Corp have prompted swift action from the fast-food giant thousands of miles away: in China.
Social media a key to reaching Myanmar consumers
Asia focus, Erich Parpart, Published on 24/07/2017
» As social media gains popularity in Myanmar, more foreign companies are using it to reach consumers who go online for product information. However, marketing to Myanmar's growing consumer class has room for improvement.
He's lovin' it
Business, Pitsinee Jitpleecheep, Published on 06/05/2017
» Hester Chew calls himself "Thaiporean", a Singaporean who has lived and worked in Thailand half his life.
KFC's secret recipe might not be so secret anymore
Business, AFP, Published on 26/08/2016
» Is the secret KFC recipe a secret no more? KFC heavily publicises its secret recipe, insisting it's kept safely in a vault and transported in an armored truck.
KFC brings back The Colonel
Business, Published on 21/05/2015
» NEW YORK: KFC is bringing back Colonel Sanders as the fried chicken chain seeks to refresh its image by harkening back to its past.