LIFE

Know your audience, says jewellery designer

Life, Kanokporn Chanasongkram, Published on 07/09/2017

» Rather than chasing trends, designers can idiosyncratically create distinctive jewellery to meet the purchasing power of niche markets, which was a subject of discussion at the "Know Your Niche: Bangkok Gems & Jewellry Design And Branding Conference 2017" organised by the Department of International Trade Promotion (DITP), at S31 Sukhumvit Hotel.