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Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
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Return of the mooncakes
Life, Vanniya Sriangura, Published on 10/09/2021
» The Chinese Mid-Autumn Festival is just 12 days away. And despite potential disruptions due to the Covid-19 situation, people are still planning to celebrate the holiday, as one can never do without a voluptuously glossy mooncake, which is available once a year and for a short period of time.
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