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  • News & article

    Well, it's only a slogan after all

    News, Roger Crutchley, Published on 24/05/2020

    » The Tourism Authority of Thailand has decreed that the "Amazing Thailand" slogan will need rebranding once the coronavirus situation is sorted out. So from October, we will be treated to "Amazing Trusted Thailand", emphasising safety and aimed at "high-end" tourists. Well-intentioned as it may be, this new slogan doesn't exactly roll off the tongue and the middle word may prompt a few wry smiles.

  • News & article

    Once upon a time it was smooth as silk

    News, Roger Crutchley, Published on 27/10/2019

    » Judging from what a leading executive of Thai Airways International (THAI) said last week, the national airline is in a spot of bother and needs to turn things around quickly. Quite what the solution might be is unclear, although one suspects a "miracle" would come in quite handy. It is common knowledge that things have not been "smooth as silk" for many years.

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