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The rise of consumer cryptocurrency
News, Published on 26/02/2024
» Since its inception with the launch of Bitcoin in 2008, blockchain technology has gone through numerous cycles of public attention. Over time, growing interest and investment in the best-known cryptocurrencies has led to greater acceptance, as highlighted by the US Securities and Exchange Commission's approval of a spot Bitcoin ETF (exchange-traded fund) in January. While blockchains and their associated "crypto" assets have yet to be adopted by a truly broad base of consumers, that is starting to change, owing to a shift in how these technologies are being used.
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Emotions key to unlocking brands' potential
Business, Suchit Leesa-nguansuk, Published on 25/02/2022
» Differentiation and emotional connection driven by design experiences hold the key to unlocking brands' potential to foster customer engagement, says international strategic and design firm Eight Inc.
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