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Getting soft power right
Life, Published on 08/01/2024
» After three months in office, the Srettha Thavisin government has raved on about populist policies in the guise of digital wallets and soft power projects that will create income to boost our declining economy. With optimism, we learned that Paetongtarn Shinawatra, Pheu Thai party leader and head of the National Soft Power Strategy Committee (NSPSC), has drafted a budget of 5.1 billion baht to boost festivals and creative industries. It is welcoming news to hear this government is priortising art, music, literature, design, fashion, film, food, games, sports and festivals as essential sources for the creative economy. Where this enormous chunk of budget will come from, like digital wallets, remains to be seen.