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BUSINESS

MCOT keen on shift to digital platform

Business, Sasiwimon Boonruang, Published on 30/11/2018

» MCOT Plc is shifting from its TV and radio business to the digital platform, with a focus on target audience groups and partners to cope with lower ad spending on traditional media.

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BUSINESS

From humble beginnings to app pioneer

Business, Sasiwimon Boonruang, Published on 17/11/2018

» Jin-woo Lee, an employee of South Korean search giant Naver Corp, the parent company of Line, was the first person to bring Line messaging to Thailand seven years ago, before the 3G network was even launched in the country. He had come a long way.

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BUSINESS

PPTV banking on drama, variety

Business, Sasiwimon Boonruang, Published on 23/01/2019

» PPTV, a digital TV station run by Bangkok Media and Broadcasting Co, aims to be a top five digital TV operator this year thanks to its range of drama and variety shows.

BUSINESS

Thais told to guard online data

Business, Sasiwimon Boonruang, Published on 23/11/2018

» Thais' behaviour has changed because of three major social influencers -- Facebook, YouTube and Line -- which are free services, but users pay by ceding their privacy.

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THAILAND

A home-grown coding toy

Life, Sasiwimon Boonruang, Published on 13/06/2018

» Tassagorn Sirisuwan, 12, first experienced a KidBright digital board when his father's friends brought it to the workshop for kids at his home a few months ago. Since then, the boy has always worked on the board, designing simple computer programs to control home appliances.

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BUSINESS

Facebook hails local SMEs for social commerce savvy

Business, Sasiwimon Boonruang, Published on 16/05/2018

» Thai small and medium-sized enterprises (SMEs) are a source of global innovation and inspiration as they use Facebook to introduce products to the local market.

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THAILAND

The power of Facebook

Life, Sasiwimon Boonruang, Published on 23/05/2018

» There is much more to Facebook than just a platform showing what people do, eat and where they travel. Facebook also serves as a community for creating positive social impact.

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BUSINESS

Creativity called for amid ad disruption

Business, Sasiwimon Boonruang, Published on 20/03/2018

» The advertising industry is no exception to the growing list of businesses that have been disrupted by digital technology, as consumers are less likely to view advertising.

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BUSINESS

Pushing past disruption

Business, Sasiwimon Boonruang, Published on 17/02/2018

» Technology has evolved, the world has changed, and all must adapt. Having managed a local IT firm for two decades, Siriwat Vongjarukorn fears that Thailand is falling behind peers in IT competitiveness because of a lack of R&D investment.

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BUSINESS

Genesis applies AI to education

Business, Sasiwimon Boonruang, Published on 05/03/2018

» Education is the latest area with the potential to gain from artificial intelligence (AI), and Genesis MediaCom, a provider of education management solutions, has been testing an AI system for launch next month.