Showing 1-10 of 271 results
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Little Caesar pushes Thailand campaign
Business, Pitsinee Jitpleecheep, Published on 19/03/2018
» Little Caesar Enterprises Inc, the third-largest pizza chain in the US, remains committed to looking for local franchisees to operate its stores in Asean, particularly in Thailand, despite market dominance by leading brands.
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Thai Burger King unit aims to captivate kids
Business, Pitsinee Jitpleecheep, Published on 02/06/2023
» Burger Thailand, the local operator of the Burger King chain, is ramping up its efforts to attract children, part of the company's global strategy.
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Cashing in on superstition
Business, Pitsinee Jitpleecheep, Published on 13/03/2023
» In an uncertain world, people become anxious or worried for various reasons, including emerging diseases and epidemics, high living costs, war and job instability.
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Stinky sauce undergoes a country makeover
Business, Pitsinee Jitpleecheep, Published on 27/06/2022
» Pla ra, a traditional Thai seasoning produced by fermenting fish with rice bran or roasted rice flour and salt in a closed container for at least six months, has been an indispensable ingredient and flavour enhancer for Thais, particularly in the Northeast.
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Korean joins fast food lane
Business, Pitsinee Jitpleecheep, Published on 03/05/2022
» Korean food is perceived as premium in Thailand. Thais rarely order it for take-out, mostly dining in at restaurant chains in retail complexes, hotels or Korea Town on Sukhumvit Road.
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Chia Meng shifts to lower-end rice
Business, Pitsinee Jitpleecheep, Published on 08/12/2018
» Chia Meng Marketing Co, the marketer of Hongthong (Golden Phoenix) brand packed rice, has adjusted its business strategy by expanding its portfolio to cover the lower-end segment to help sales reach 2.5 billion baht next year.
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Rivals spar to entertain kids
Business, Pitsinee Jitpleecheep, Published on 25/12/2023
» Children can develop their imagination by participating in basic activities such as going on nature walks, reading, painting or role-playing.
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Burger King aims to maintain 20% hike in sales
Business, Pitsinee Jitpleecheep, Published on 06/12/2023
» Burger (Thailand) Co, the local operator of Burger King, is aiming for a 20% increase in sales for a second consecutive year in 2024.
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Do Day Dream opts to revise down sales growth forecast
Business, Pitsinee Jitpleecheep, Published on 28/11/2023
» Do Day Dream Plc, the maker and distributor of SnailWhite skincare products, has revised its sales growth projection for this year down to 10% from its initial forecast of 20%, blaming several negative factors affecting consumer sentiment.
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Thai Silk shifts to iconic lifestyle company
Business, Pitsinee Jitpleecheep, Published on 21/11/2023
» The Thai Silk Co, the operator of the Jim Thompson brand, is undergoing a transformation from a silk-focused enterprise to a pioneering iconic lifestyle company, with plans to diversify into the hotel and homeware sectors over the next 3-5 years.
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