Showing 1 - 10 of 100
Asian Games expected to bring in 25% less
Business, Nanat Suchiva, Published on 15/08/2018
» Media spending on TV during the upcoming Asian Games 2018 broadcast is expected at 80-90 million baht, a 25% decrease from the last games in 2014.
Marketer YDM secures B90m shot from trio
Business, Nanat Suchiva, Published on 05/07/2018
» InTouch Holdings Plc, Government Saving Bank and the Stock Exchange of Thailand (SET) have invested more than 90 million baht in the digital marketing company YDM Thailand.
BEC-Tero: Industry unity key
Business, Nanat Suchiva, Published on 04/07/2018
» Business diversification is a path to success, but sustainable growth by using online expertise to help other media operators is more important, says BEC-Tero Entertainment.
DAAT: Digital ad spending to rise 16% on better tools
Business, Nanat Suchiva, Published on 23/06/2018
» Digital ad spending in Thailand is expected to increase by 16% to 14.3 billion baht this year based on the ongoing digital transformation, which offers more effective tools in reaching individuals, says Supachai Parchariyanon, the president of the Digital Advertising Association Thailand (DAAT).
Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
Quality essential to Thais piercing Chinese market
Business, Nanat Suchiva, Published on 26/04/2018
» Thai entrepreneurs should focus more on product quality than quantity and study insights into the Chinese market to pave the way for long-term market penetration, says AVG Thailand.
Line of the times
Business, Nanat Suchiva, Published on 19/02/2018
» Smartphones and mobile technology have been influential to the digital TV business and audience, changing the landscape of the industry. Now digital TV operators are leveraging their strategies to stay competitive after experiencing some difficult years.
BEC, Line unite for digital TV
Nanat Suchiva, Published on 10/02/2018
» BEC World Plc, the operator of Channel 3, has collaborated with Line TV to stay competitive in the intense digital TV segment.
Staying afloat amid a digital sea change
Business, Nanat Suchiva, Published on 03/01/2018
» Thailand's media landscape has undergone a sea change over the past three years because of the proliferation of digital media.
Major eyeing CLMV to help drive revenue
Business, Nanat Suchiva, Published on 26/12/2017
» SET-listed Major Cineplex Group Plc, operator of the country's largest cinema chain, is set to expand into Myanmar next year to help boost revenue.