OPINION

Leveraging Thailand's superyacht exposure

Oped, Pun-Arj Chairatana and Andy Treadwell, Published on 19/04/2025

» The feature of the 117-foot (35.7-metre) catamaran Spacecat in the television series The White Lotus Season 3, set in the Gulf of Thailand and in the waters around Phuket, highlights the potential of Thailand's superyacht charter market. Delivered in November 2022 by Silver Yachts, the vessel showcased luxury against the backdrop of Thailand. This visibility presents an opportunity to further develop Thailand's luxury tourism and service industry, moving beyond glamour to build a sustainable sector that could drive economic growth. Thailand has significant assets; strategic support can help this industry thrive.