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Remember the Raja
Life, John Clewley, Published on 26/10/2021
» Pornsak Songsaeng, the 'Raja of Molam' from Isan, died of a heart attack in Nong Bua Lam Phu province on Oct 17. He was 60 years old. Pornsak was one of the most famous Isan music stars, and his funeral was attended by many of his fans as well as many of the big names in the entertainment industry.
Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.
Shooting star
Life, Kong Rithdee, Published on 11/12/2017
» In Europe, the angle at which sunlight hits Earth is lower than in Thailand, says Sayombhu Mukdeeprom. In Europe, he explains, the air also has less humidity, meaning the suffusion of colour in the light is more intense.