Showing 1 - 4 of 4
Brands urged to exploit 'silver shoppers'
Business, Suchit Leesa-nguansuk, Published on 15/12/2021
» Brands need to pay more attention to senior citizens as this group has high purchasing power and is open to new products, according to Wunderman Thompson Thailand, a marketing communications agency.
Lazada lines up niche campaigns
Business, Suchit Leesa-nguansuk, Published on 05/03/2020
» Lazada Thailand, the e-commerce arm of Alibaba in Asean, is gearing up for more targeted marketing campaigns to shoppers this year as the coronavirus outbreak is leading to rising online transactions and more vendors.
Lazada has female users in its sights
Business, Suchit Leesa-nguansuk, Published on 23/05/2019
» Lazada Thailand, the e-commerce arm of Alibaba in Asean, plans to target female users in Thailand, hoping to attract younger shoppers and online merchants to beat rivals in social commerce.
Analytics to shape millennial career path
Business, Suchit Leesa-nguansuk, Published on 02/02/2018
» Businesses are being urged to embrace analytics capability to ensure personalised career path development and compensation packages as a way to retain millennial talent in the age of digital transformation.