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Search Result for “viral marketing”

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OPINION

12-hour backlash

Oped, Postbag, Published on 25/03/2026

» Re: "Nurses oppose 12-hour shifts", (BP, March 23).

OPINION

Peepo's story exposes lack of child support

Oped, Karnjana Karnjanatawe, Published on 20/03/2026

» The story of a 13-year-old boy in Nakhon Si Thammarat who lived on the streets, was hit by a car, and later rebuilt his life has gone viral. Yet the life of Peepo -- as the boy is called by the media -- offers not just inspiration. His story exposes years of parental neglect and a lack of state mechanisms to help abandoned children.

OPINION

Andrew crisis haunts monarchy

News, Pavin Chachavalpongpun, Published on 21/02/2026

» For centuries, the British monarchy has survived by carefully weaving a narrative of moral leadership and national service. That meticulously constructed image has been deeply undermined by the persistent shadow of the Andrew Mountbatten-Windsor and Jeffrey Epstein scandal.

OPINION

Implications of conservative triumph

Oped, Thitinan Pongsudhirak, Published on 13/02/2026

» The incumbent and conservative Bhumjaithai (BJT) Party has surprisingly swept Thailand's Feb 8 election with a commanding win. With the previously poll-leading and progressive People's Party (PP) coming in a distant second, Thailand appears headed for a conservative coalition government revolving around BJT and like-minded junior partners. Known for its conservative stance and being pro-status quo, it would not be surprising if the BJT-led coalition government, led by Prime Minister-elect Anutin Charnvirakul, were not challenged by the Constitutional Court, the Election Commission, and other supervisory agencies, which have derailed and dissolved reform-minded winning parties in the past.

OPINION

Election Commission under new pressure

Oped, Editorial, Published on 12/02/2026

» As accusations of vote-counting irregularities mount, the Election Commission (EC) is encountering a crisis of confidence amid fading levels of public trust.

OPINION

The remarkable rise of Rukchanok ‘Ice’ Srinork

Oped, Sanitsuda Ekachai, Published on 06/02/2026

» No matter what happens on Sunday election, one fact is already sealed. Rukchanok “Ice” Srinork, a former lawmaker representing the People’s Party, is now the most popular politician in Thai history. The word “female” is almost redundant.

OPINION

Efficiency over pomp

Oped, Editorial, Published on 04/02/2026

» The video of Bangkok governor Chadchart Sittipunt opening the new Phran Nok-Phutthamonthon Sai 4 Road lasts only a few seconds, yet it has gone viral for that exact reason. In an era of elaborate ceremonies, the footage is a testament to bureaucratic restraint -- proving that when leaders prioritise pragmatism over pageantry, the public wins.

OPINION

Is it worth it? Seeing through the marketing traps

Rattanan Wangkanjana, Published on 21/01/2026

» As purchasing power weakens and living costs soar, daily expenses shock Bangkok residents.

OPINION

Survival of the tastiest in 2026

Petprakai Hansiri, Published on 20/01/2026

» Over the past year, our social media feeds were flooded by highly visual treats, from cheese-pull sensations to extravagant snacks. When looking back in a fridge today, those fleeting trends have been replaced by familiar, simple-looking essentials.

OPINION

Graft thrives along Mae Sot border

Oped, Paskorn Jumlongrach, Published on 20/01/2026

» The arrest of Ratchapong "Pond" Soisuwan, a constituency candidate representing the People's Party and then incumbent MP for Constituency 2, former MP for Mae Sot district in Tak province, came as little surprise to local people.