Showing 1 - 2 of 2
The year travellers came back
Life, Published on 21/12/2023
» Upon the arrival of the Year of the Rabbit, Covid-19 became a seasonal virus and the world was full of hope again as borders reopened and travellers longed to indulge their wanderlust. This lit the torch for tourism to bounce back.
Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.