Showing 1 - 10 of 15
Survey: IT and digital market projected to increase 13.7%
Business, Sasiwimon Boonruang, Published on 29/01/2019
» The information technology (IT) and digital market in Thailand this year is forecast to be worth 527 billion baht, 13.7% larger than the previous year, according to a study by IMC Institute commissioned by the Digital Economy Promotion Agency (Depa).
MCOT keen on shift to digital platform
Business, Sasiwimon Boonruang, Published on 30/11/2018
» MCOT Plc is shifting from its TV and radio business to the digital platform, with a focus on target audience groups and partners to cope with lower ad spending on traditional media.
Thais told to guard online data
Business, Sasiwimon Boonruang, Published on 23/11/2018
» Thais' behaviour has changed because of three major social influencers -- Facebook, YouTube and Line -- which are free services, but users pay by ceding their privacy.
Ad spending set to grow 3.5% in 2018
Business, Sasiwimon Boonruang, Published on 16/11/2018
» Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI).
The chairman of the boards
Business, Sasiwimon Boonruang, Published on 11/08/2018
» The first building one encounters at Thailand Science Park in Pathum Thani is INC 1, where the Research and Development Electronic Innovation Creative Hub (RICH) is housed, along with several advanced tech companies, local and international.
Facebook hails local SMEs for social commerce savvy
Business, Sasiwimon Boonruang, Published on 16/05/2018
» Thai small and medium-sized enterprises (SMEs) are a source of global innovation and inspiration as they use Facebook to introduce products to the local market.
Creativity called for amid ad disruption
Business, Sasiwimon Boonruang, Published on 20/03/2018
» The advertising industry is no exception to the growing list of businesses that have been disrupted by digital technology, as consumers are less likely to view advertising.
Genesis applies AI to education
Business, Sasiwimon Boonruang, Published on 05/03/2018
» Education is the latest area with the potential to gain from artificial intelligence (AI), and Genesis MediaCom, a provider of education management solutions, has been testing an AI system for launch next month.
Pushing past disruption
Business, Sasiwimon Boonruang, Published on 17/02/2018
» Technology has evolved, the world has changed, and all must adapt. Having managed a local IT firm for two decades, Siriwat Vongjarukorn fears that Thailand is falling behind peers in IT competitiveness because of a lack of R&D investment.
BLS introduces derivatives chatbot service
Business, Sasiwimon Boonruang, Published on 29/01/2018
» Artificial intelligence (AI), chatbots and data analysis enable Bualuang Securities (BLS) to distinguish its services and better match customer needs.