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Connected communicator
Asia focus, Erich Parpart, Published on 16/12/2019
» Anyone meeting Baxter Jolly for the first time might be surprised to learn that he used to be an equities trader. A people person full of smiles, he doesn't seem like the type who would be sitting in front of five computer screens all day. But the experience in the high-pressure world of the stock market, he says, served him well when he switched gears and entered public relations.
Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.