Showing 1 - 10 of 34
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
YouTube Shopping, Shopee tie-up thriving
Business, Suchit Leesa-nguansuk, Published on 21/08/2025
» Thailand's e-commerce sector continues to grow due to intensifying market competition, fuelled by rising video commerce and competition in providing faster delivery times.
SET's new measures fail to rally bourse
Business, Nuntawun Polkuamdee, Published on 21/02/2025
» The recently announced measures by the Stock Exchange of Thailand (SET) to curb short selling and high-frequency trading failed to lift the bourse on Thursday, but analysts say they should help to reduce price volatility.
From ban to buyout: What next for TikTok in the US?
AFP, Published on 15/01/2025
» WASHINGTON - TikTok faces an imminent shutdown in the United States after Congress passed a law last year forcing its Chinese owner ByteDance to either sell the platform or close it by Sunday.
Elevate Your Everyday: lululemon's Casual Collection
Published on 21/11/2024
» In the bustling world of athleisure, lululemon has long reigned supreme. But did you know that their expertise extends beyond the yoga studio and gym? Enter lululemon Casual – where comfort and style collide to spark confidence within. Let's dive into how you can transform your wardrobe with versatile pieces that seamlessly transition from workout to hangout.
US platforms ramp up the competition
Business, Suchit Leesa-nguansuk, Published on 25/09/2024
» US social media platforms are expanding their presence in Thailand's e-commerce sector to compete with the dominant players from China.
YouTube sees spike in short video views
Business, Suchit Leesa-nguansuk, Published on 04/04/2024
» Average daily views for the video format YouTube Shorts grew by more than 130% year-on-year in Southeast Asia as of July 2023, says Niharika Kapoor, Asia-Pacific lead for Shorts scaled partnerships.
Confidence boost
Nuntawun Polkuamdee, Published on 25/03/2024
» The Stock Exchange of Thailand (SET) has announced a series of measures to enhance trading supervision and adjust the listing criteria for companies in an effort to restore investor confidence.
Shares retreat as rate-cut bets weaken
Business, Nuntawun Polkuamdee and Nareerat Wiriyapong, Published on 16/03/2024
» RECAP: Asian stocks retreated on Friday, tracking tech-led declines on Wall Street after hotter-than-expected US inflation weakened the case for imminent interest rate cuts by the Federal Reserve.
Bitcoin tops $71,000 for the first time as rally builds steam
Bloomberg, Published on 11/03/2024
» Bitcoin topped $71,000 for the first time, advancing for a sixth straight day and taking this year’s rally to almost 70% on the back of massive inflows into US exchange-traded funds.