Showing 1 - 5 of 5
Thais told to guard online data
Business, Sasiwimon Boonruang, Published on 23/11/2018
» Thais' behaviour has changed because of three major social influencers -- Facebook, YouTube and Line -- which are free services, but users pay by ceding their privacy.
Ad spending set to grow 3.5% in 2018
Business, Sasiwimon Boonruang, Published on 16/11/2018
» Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI).
Buzzebees expects 40% growth in CRM platform
Business, Sasiwimon Boonruang, Published on 28/05/2018
» Customer relationship management (CRM) privilege marketing platform Buzzebees expects to grow more than 40% this year, reaching 800 million baht on the strength of privilege campaigns that will help brands improve their customer response rate by up to 70%.
ADI: Region lags in purchases via mobile
Business, Sasiwimon Boonruang, Published on 13/07/2017
» Southeast Asia has seen significant gains in smartphone traffic and conversions, but still lags other countries, according to Adobe, the world's leader for digital transformation.
E-commerce made easy on 11street
Business, Sasiwimon Boonruang, Published on 01/07/2017
» South Korea-based 11street has spread its wings to capitalise on huge e-commerce opportunities in Thailand, where the penetration rate is a mere 1% of the retail industry.