Showing 41 - 50 of 62
Advertisers cut budgets amid turmoil
Business, Saengwit Kewaleewongsatorn, Published on 27/01/2014
» The advertising industry is feeling the pinch of political protests as advertisers start cutting or delaying their spending for 2014.
McCann: Brands should add social values
Business, Saengwit Kewaleewongsatorn, Published on 13/12/2013
» Consumers need brands to convey social values in addition to a product's conventional functions, says leading ad agency McCann World Group Thailand.
Nielsen study breaks down trends among generations
Business, Saengwit Kewaleewongsatorn, Published on 25/11/2013
» A study by Nielsen (Thailand) has highlighted the tastes of young Thais aged 15-35, whom it confusingly dubs Gen Me in contrast with Me Gen oldsters, in their late 30s and up.
FleishmanHillard aims to capitalise on Thai market
Business, Saengwit Kewaleewongsatorn, Published on 21/11/2013
» FleishmanHillard, the world's leading communications firm under Omnicom Group, has entered Thailand to strengthen its presence in Southeast Asia.
Nielsen: Women, elderly key to short-term brand sales
Business, Saengwit Kewaleewongsatorn, Published on 20/11/2013
» Middle-class folks, particularly women and the elderly, will be key customers for brands to drive healthy sales across Asia and Thailand, says Nielsen Company Thailand.
Japanese ad firm enters Thailand
Business, Saengwit Kewaleewongsatorn, Published on 15/11/2013
» Interspace, a Japanese internet advertising company, expanded its footprint into Thailand to capitalise on rising demand for online marketing in Southeast Asia.
Always connected 'Gen C' the next target
Business, Saengwit Kewaleewongsatorn, Published on 31/10/2013
» Marketers are seeking an effective way to communicate with Generation C, touted as the next powerful customer group with high spending.
Branded content the next big thing
Business, Saengwit Kewaleewongsatorn, Published on 21/10/2013
» Thailand's advertising industry has kept up with the global trend of integrating innovation with creative media planning, according to Global IPG Mediabrands, an international media planning group.
CSR takes centre stage at ad awards
Business, Saengwit Kewaleewongsatorn, Published on 17/10/2013
» Advertising is taking a new direction, focused on brand image and corporate social responsibility (CSR) alongside product sales, say ad executives.
Volleyball triumph attracts brands
Business, Saengwit Kewaleewongsatorn, Published on 07/10/2013
» Women's volleyball will be used as a marketing tool alongside football by many brands on the back of Thailand's success, say media experts.