Showing 1 - 3 of 3
Building brand power via sport and culture
Business, Nareerat Wiriyapong, Published on 19/02/2026
» Watching a Liverpool–Newcastle match at Anfield would be a thrill for most football fanatics, even if they are fans of neither team. The away team scored the first goal before the Reds stormed back with four goals, clinching their first victory in a month.
Trump tests ethical boundaries with branded merch
The New York Times, Published on 10/12/2024
» WASHINGTON — Donald Trump learned a long time ago that photo opportunities could get him attention and that slapping his name on everything from skyscrapers to steaks could make him money.
Carlos Ghosn's New Life in Exile
Business, Nick KostovSean McLain, Published on 24/02/2020
» As dusk settled over the capital of Lebanon, Carlos Ghosn took a seat in the back corner of a dimly lit restaurant a short walk from his house. A waiter approached. In Arabic, Mr. Ghosn ordered an espresso.