GENERAL

CMG puts Korea's Fila in the spotlight

Business, Pitsinee Jitpleecheep, Published on 20/11/2023

» Driven by the growing popularity of Korean pop culture, including music, TV series and cuisine in Thailand, Central Marketing Group (CMG), the authorised marketer of the Fila sports fashion brand, plans to harness this cultural influence to propel the Fila brand into the spotlight among Gen Z and millennial customers in 2024.