Showing 1 - 10 of 172
Agency to set rules for social commerce
Business, Komsan Tortermvasana, Published on 28/01/2026
» The Electronic Transactions Development Agency (ETDA) is expected to implement two new measures this year as part of its role in regulating digital platform services.
Major supermarket chain stops advertising on TV in France
AFP, Published on 08/01/2026
» PARIS - The German deep-discount food retailer Lidl has announced that it would stop advertising on broadcast television in France, where it is one of the country’s top advertisers.
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Tackling a national scourge
Business, Post Reporters, Published on 27/10/2025
» Thailand plans to rev up efforts to crack down on rampant online scams, which are a menace not only to Thailand but also the global economy. Efforts include improving existing regulations and cooperating with other countries to suppress scams.
Shopee and Meta partner on tool suite
Business, Suchit Leesa-nguansuk, Published on 24/10/2025
» Leading e-commerce platform Shopee has teamed up with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee.
NBTC holds WiFi expansion talks
Business, Komsan Tortermvasana, Published on 14/10/2025
» The National Broadcasting and Telecommunications Commission (NBTC), the US and the Wi-Fi Alliance have discussed ways to utilise the 6GHz spectrum to drive Thailand's digital economy.
YouTube to pay $22 million in settlement with Trump
AFP, Published on 30/09/2025
» NEW YORK - YouTube has agreed to pay $22 million to settle a lawsuit filed by President Donald Trump after the company suspended his account over the Jan 6, 2021 attack on the Capitol, according to a court filing Monday.
Taking the sting out of AI
Business, Suchit Leesa-nguansuk, Wichit Chantanusornsire and Lamonphet Apisitniran, Published on 25/08/2025
» While some industry leaders view artificial intelligence (AI) as reducing Thai white-collar jobs, others say the technology augments jobs, enhancing creativity as those ready to learn new things should thrive.
McKinsey analysis homes in on 13 frontier tech trends
Business, Suchit Leesa-nguansuk, Published on 22/08/2025
» Agentic artificial intelligent (AI), application-specific semiconductors, and robotic and bioengineering innovations are emerging as the key technological forces transforming the business landscape in 2025, according to the latest report released by McKinsey & Company.