OPINION

Xiaomi sale nets B11bn

Life, James Hein, Published on 22/04/2015

» In a recent Asian sale the Chinese electronics manufacturer Xiaomi sold more than 2 million phones and a range of other electronic devices including over 200,000 MI Bands (like a FitBit). Leveraging off new deals in India they did all of this and more in a 12 hour period. Xiaomi was also smart enough to apply localisation features and add software relevant to the local markets to their phones, something others have often failed to do well. The total received for the sale over the period was around 11 billion baht across India, Malaysia and Indonesia.