BUSINESS

Offline experience still king for retail

Asia focus, Suwatchai Songwanich, Published on 09/09/2019

» Offline retail is making a comeback in China with the rise of brand concept stores. Reimagining bricks and mortar, every part of a concept store tells a story or creates an experience. While e-commerce continues to grow, the store experience is becoming more important than ever as a way to build an emotional connection with consumers.