Showing 1 - 10 of 48
Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
Thais spend one-tenth of the day with YouTube
Business, Nanat Suchiva, Published on 21/03/2018
» Thai people spend an average of 2.4 hours watching YouTube each day, reflecting opportunities for brands and advertisers, says YouTube Thailand.
Coolism: Radio is not dead
Business, Nanat Suchiva, Published on 20/02/2018
» The radio industry is not dead despite declining ad spending — listeners have just shifted to online channels, says Prinn Muensuksaeng, managing director of Coolism Co, the operator of Cool Fahrenheit radio.
Mindshare: Ads to rebound on growth
Business, Nanat Suchiva, Published on 22/01/2018
» Advertising expenditure is expected to grow by 7.6% this year, reaching 119 billion baht thanks to a rebound in consumer sentiment and support from government policies and events such as the World Cup, says Mindshare Thailand, a marketing and media network agency.
Staying afloat amid a digital sea change
Business, Nanat Suchiva, Published on 03/01/2018
» Thailand's media landscape has undergone a sea change over the past three years because of the proliferation of digital media.
Hafele upbeat for next year
Business, Nanat Suchiva, Published on 12/12/2017
» Hafele Thailand, the local unit of the German tap and furniture fittings maker, is aiming for a 10% rise in revenue next year after suffering its first flat growth this year.
RS sees Channel 8 rising to challenge with premium content
Business, Nanat Suchiva, Published on 01/11/2017
» SET-listed RS Plc is hopeful of thriving in the crowded digital TV industry next year because of its new content line-up during the prime time period, and aims to raise its advertising rate by 40% .
'Memory' frames 22nd Book Expo
Business, Nanat Suchiva, Published on 21/10/2017
» Sales of books at the 22nd Book Expo Thailand are expected to thrive, boosted by print memorabilia, exhibitions and activities related to the late King Bhumibol.
Media dialled down during royal cremation period
Business, Nanat Suchiva, Published on 17/10/2017
» October has been a month of remembrance, as Thais are mourning the loss of the late King Bhumibol, who passed away one year ago.
Index looks to thwart slowdown
Business, Nanat Suchiva, Published on 01/08/2017
» Event organisers expect flat growth in the sector this year as brands spend more prudently on events, according to one key executive.