Showing 1 - 7 of 7
Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
Lessons from Korea on soft power
Life, Arusa Pisuthipan, Published on 28/03/2022
» South Korean actor Lee Jung-jae recently bagged the Best Actor title at the 27th Critics Choice Awards in Los Angeles earlier this month. This makes him the first Korean actor to take home the Best Actor accolade in the Drama Series category. Lee is known internationally for his lead role in the nine-episode survival drama Squid Game.
Fight hate with love
Life, Arusa Pisuthipan, Published on 22/06/2020
» Martin Luther King Jr once said: "Through violence you may murder the hater, but you can't murder hate." This statement could not be more true, especially today in a world full of unrest triggered by discrimination and intolerance towards diversity of any kind.
Zombie land
Life, Arusa Pisuthipan, Published on 18/02/2019
» In the Netflix original series Kingdom, the virtuous crown prince Lee Chang gallops off to a faraway land in search of an ancient doctor to help him unravel the mysterious circumstances of his father's death. Meanwhile, a wicked nobleman tries to resurrect the king for his own nefarious purposes. But in so doing, he turns the dead king into a bloodthirsty zombie. And we all know what a zombie bite does to its victim. A zombie plague ensues, spreading throughout the land.
Different bodies, same rights
Life, Arusa Pisuthipan, Published on 09/04/2018
» Leopard soup sprinkled with chopped parsley, anyone? No way. Or bottlenose dolphin soup served with sliced scallion? Never. What about a bowl of soul-warming chicken soup with croutons? Why not.
The good, the bad and the sad
Life, Arusa Pisuthipan, Published on 26/12/2016
» Only five more days till we start counting down to a new year. Of course, this moment of festive spirit is a time to celebrate. It is the season filled with gifts, cakes, greeting cards, hampers, new year tinsels and banners, twinkle lights, beautiful words and stuff. It is a time to plan for holidays ahead and choose which direction to move forward in the new year.
A talisman called mindfulness
Life, Arusa Pisuthipan, Published on 06/01/2016
» Besides resolutions to exercise more, smoke less and get better organised, another most discussed New Year topic is about the inauspicious year or what's known amongst Thais as pee chong.