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The Mall Group Goes Full Throttle on ‘Retailtainment’
Published on 04/03/2026
» Amid the challenges facing the retail industry in the era of e-commerce and digital disruption, experience and emotional engagement have become key factors that differentiate the online world from bricks-and-mortar retail. The Mall Group is moving forward to reaffirm its Retailtainment strategy with a major summer campaign called The Mall Lifestore Summer-Cation 2026: House of Friends. This campaign is designed to be more than just a seasonal promotion. It is an experiment in the “Entertainment-Driven Retail” model, harnessing the power of the Fandom Economy as the main mechanism to simultaneously drive foot traffic, engagement and spending.
Final suspect in B2m Pattaya robbery case arrested
Amporn Sangkaew, Published on 04/03/2026
» CHON BURI – A British national, who was the fourth and final suspect in the 2-million-baht robbery case in Pattaya, has been arrested in Bang Lamung district.
Texas tests party fault lines as US midterms begin
AFP, Published on 04/03/2026
» HOUSTON - A bruising Texas Republican primary is advancing to a runoff vote, laying bare the struggle for control of US President Donald Trump's party as the 2026 midterms began on Tuesday, while Democrats sparred over their own direction.
War, politics clouding World Cup on 100-day countdown
AFP, Published on 04/03/2026
» WASHINGTON (UNITED STATES) - Donald Trump's brutal immigration crackdown, polarised politics and a war unleashed on Iran have tarnished the global image of the United States just under 100 days before millions of fans are expected to visit for the World Cup.
Retaking the stage
Life, Suwitcha Chaiyong, Published on 04/03/2026
» True Academy Fantasia, better known as AF, was a pioneer of 24-hour reality television in Thailand. The programme was produced by acquiring the rights of La Academia in Mexico. AF was officially launched as UBC Academy in 2004.
Police in Pai on alert after Iran hit
Published on 01/03/2026
» Authorities in Mae Hong Son’s Pai district have been ordered to ramp up measures to protect Israeli tourists and Jewish community sites in the province amid the escalating tensions in the Middle East.
World Cup marks 100-day countdown amid political upheaval
AFP, Published on 01/03/2026
» LOS ANGELES (UNITED STATES) - The 100-day countdown to the biggest World Cup in history gets under way on Tuesday against a chaotic backdrop of global unrest, from US-Israeli strikes on Iran to surging violence in Mexico and anxiety over Donald Trump's domestic agenda.
Mideast war affects 54 flights at major Thai airports
Online Reporters, Published on 01/03/2026
» The war in the Middle East has affected 54 flights at Suvarnabhumi and Phuket airports since Saturday, primarily airlines based in the conflict region.
Charter change up for grabs
Mongkol Bangprapa and Aekarach Sattaburuth, Published on 01/03/2026
» With public approval secured for drafting a new charter, attention now turns to what happens next and how realistic the prospect of a full rewrite truly is.
B2m robbery of Briton in Chon Buri ‘well planned’
Amporn Sangkaew, Published on 28/02/2026
» CHON BURI - Police say the 2-million-baht robbery at the residence of a British chef and his Thai wife in Bang Lamung district was thoroughly planned, involving three getaway vehicles. Three suspects have been detained for questioning.