Showing 1 - 10 of 86
Sansiri targets luxury niche services in competitive market
Kanana Katharangsiporn, Published on 15/04/2026
» SET-listed developer Sansiri is shifting its strategy towards niche services to compete in the luxury housing market, where some developers are offering discounts of more than 25% amid intense competition.
Centara, OR prep rollout of budget hotels
Business, Published on 02/04/2026
» Centara Hotels & Resorts plans to launch new budget hotels in partnership with PTT Oil and Retail Business Plc (OR) as early as next year.
SC Asset revamps brand as strategy evolves
Business, Kanana Katharangsiporn, Published on 31/03/2026
» SC Asset Corporation Plc has embarked on a major rebranding to reflect a fundamental transformation in how it operates, grows and creates value amid an increasingly volatile global environment.
Pruksa continues scaling back launches this year
Business, Kanana Katharangsiporn, Published on 04/03/2026
» SET-listed developer Pruksa Holding continues to scale back new residential launches this year, planning only seven projects worth a combined 8.2 billion baht as it shifts focus to clearing unsold inventory worth 66 billion baht and expanding recurring-income assets.
Sansiri launches B1bn programme to invest in small businesses
Business, Kuakul Mornkum, Published on 27/02/2026
» SET-listed property developer Sansiri has launched a 1-billion-baht strategic investment programme over three years in a bid to support small and medium-sized enterprises (SMEs) as part of the company's strategy to increase revenue from non-core businesses.
Reignwood Group planning to zero in on Thai returnees
Kanana Katharangsiporn, Published on 30/12/2025
» Reignwood Group, the developer of Reignwood Park, a large luxury mixed-use project in Pathum Thani, plans to step up overseas marketing by targeting Thais living abroad who are considering returning home, following the completion of its international school.
For young Thais, owning a home put on hold
Somruedi Banchongduang, Published on 29/12/2025
» For many young Thais starting their careers, buying a home is less of an immediate goal and more of a long-term aspiration.
Pressured property developers look to adapt
Kanana Katharangsiporn, Published on 29/12/2025
» The residential property market closed 2025 under heavy pressure from weak purchasing power, tight mortgage lending and external shocks, prompting developers to recalibrate strategies for 2026 around affordability, risk management and liquidity preservation.
Housing set to remain stagnant in 2026
Business, Kanana Katharangsiporn, Published on 09/12/2025
» The residential sector is expected to remain challenging for developers in 2026, weighed down by weak consumer confidence and a sluggish economy, continuing the soft momentum seen in the first nine months of 2025, when revenue and profit declined.
Pruksa expands into apartment-for-rent sector
Kanana Katharangsiporn, Published on 05/11/2025
» SET-listed housing developer Pruksa Holding has diversified into the apartment-for-rent business to secure recurring income amid a sluggish residential market, targeting a rental yield of 6-8%.