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Hat Yai tourism reels as Chinese New Year bookings plunge
Online Reporters, Published on 15/02/2026
» HAT YAI - The Chinese New Year in Hat Yai has been markedly subdued this year, with room bookings plunging and many businesses still closed months after last year’s flood, local hotel and tourism operators said on Sunday,
Russia and Thailand among top Lunar New Year destinations
Reuters, Published on 12/02/2026
» HONG KONG - More Chinese tourists are expected to travel overseas during next week’s extra-long Lunar New Year break, with top destinations ranging from Russia and Australia to Thailand and South Korea, travel agencies say, but Japan has lost some of its appeal.
Chinese New Year spending tipped to rise 5%
Business, Kuakul Mornkum, Published on 12/02/2026
» An estimated 54.2 billion baht will circulate during the 2026 Lunar New Year, marking a six-year high and 5% growth from the previous year, according to the Center for Economic and Business Forecasting at the University of the Thai Chamber of Commerce (UTCC).
Pattaya banking on Chinese New Year boost
Business, Molpasorn Shoowong, Published on 11/02/2026
» With Chinese New Year approaching next week, Pattaya tourism operators expect similar conditions as last year, though Chiang Mai predicts a surge from Chinese‑speaking markets.
Pet food maker i-Tail targets innovation for revenue growth
Business, Boonsong Lipimas, Published on 10/02/2026
» Global pet food manufacturer i-Tail Corporation Plc (ITC), a subsidiary of Thai Union Group, has unveiled its 2026 innovation strategy, aiming for new products to contribute 15% of total revenue this year as global demand shifts towards science-backed pet wellness and longevity.
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Restaurants face a rough 2026
Business, Kuakul Mornkum, Published on 07/02/2026
» The restaurant industry continues to face several challenges this year, as tourism has not fully recovered, labour shortages persist and costs remain high.
Tourism Authority of Thailand banking on Muay Thai Festival
Business, Molpasorn Shoowong, Published on 03/02/2026
» The Tourism Authority of Thailand (TAT) is optimistic about sports tourism growth this year as it hosts the Amazing Muay Thai Festival this week, expecting more than 18,000 visitors.
Central unveils Chinese New Year campaign for Q1
Business, Boonsong Lipimas, Published on 28/01/2026
» Central Pattana (CPN), the SET-listed retail and property developer, and Central Department Store Co Ltd (CDS) are allocating 600 million baht to roll out a nationwide Chinese New Year campaign to stimulate spending and foot traffic during the first quarter.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.