Showing 31 - 37 of 37
Lazada lines up niche campaigns
Business, Suchit Leesa-nguansuk, Published on 05/03/2020
» Lazada Thailand, the e-commerce arm of Alibaba in Asean, is gearing up for more targeted marketing campaigns to shoppers this year as the coronavirus outbreak is leading to rising online transactions and more vendors.
Gartner urges businesses to adopt digital dragon strategy
Business, Suchit Leesa-nguansuk, Published on 04/03/2020
» In the face of tough competition from giant digital powerhouses that are venturing into non-tech sectors, so-called digital dragon players, businesses may have to consider aligning with them to stay afloat, according to global research firm Gartner Inc.
Advertising held back by poor economy, MAAT says
Business, Suchit Leesa-nguansuk, Published on 03/10/2019
» Global economic challenges and low domestic consumption are threatening the growth of ad spending in 2020, says the Media Agency Association of Thailand (MAAT).
11street Thailand finally secures new investor
Business, Suchit Leesa-nguansuk, Published on 09/07/2018
» After struggling with intense e-commerce competition and looking for local partners for a year, South Korea e-marketplace 11street Thailand finally has a new investor: Chalermchai Mahagitsiri.
Facebook's man in Thailand
Business, Suchit Leesa-nguansuk, Published on 12/08/2017
» With 48 million users, Thailand is one of Facebook's top 10 countries in terms of accounts. Bangkok by itself has more Facebook users than any other city in the world.
Reaching for the digital summit
Business, Suchit Leesa-nguansuk, Published on 09/01/2017
» Organisations in Thailand have a long way to go in their 2017 digital transformation journeys to keep pace with new innovations and disruptive digital technologies, as well as drive differentiation and their competitive positions.
National e-payment scheme set to drive online banking
Business, Suchit Leesa-nguansuk, Published on 02/08/2016
» Thailand's online and mobile banking market could reach maturity within six years, largely driven by the national e-payment system and significant growth in mobile broadband penetration, say leading technology experts.