Showing 1 - 4 of 4
Getting soft power right
Life, Published on 08/01/2024
» After three months in office, the Srettha Thavisin government has raved on about populist policies in the guise of digital wallets and soft power projects that will create income to boost our declining economy. With optimism, we learned that Paetongtarn Shinawatra, Pheu Thai party leader and head of the National Soft Power Strategy Committee (NSPSC), has drafted a budget of 5.1 billion baht to boost festivals and creative industries. It is welcoming news to hear this government is priortising art, music, literature, design, fashion, film, food, games, sports and festivals as essential sources for the creative economy. Where this enormous chunk of budget will come from, like digital wallets, remains to be seen.
Adapt or die fighting the giants
Business, Published on 25/09/2017
» Thai banks have one to two years to adapt to the disruptive digital platform, which is changing the way people spend, live and make payments, as they face a do-or-die scenario regarding technology, warns Siam Commercial Bank's (SCB) chief marketing officer Thana Thienachariya.
Fun, healthy and charitable
Life, Published on 10/08/2016
» There was a fine sprinkle of rain as the day broke, but that couldn't deter 3,000 runners from showing up to run for a good cause. Last Saturday, the 8th Bangkok Post International Mini Marathon took place at CentralWorld. The run, as usual, was a fun, healthy and charitable activity: this year the event raised more than 900,000 baht for Bangkok Post Foundation, which provides education scholarships to needy Thai students across the country.