OPINION

Heritage is not soft power

Life, Thana Boonlert, Published on 02/05/2022

» Harvard University Professor Joseph Nye coined the term "soft power", or the ability to obtain preferred outcomes by attraction, rather than coercion or payment, in his book Bound To Lead in 1990. However, he has since seen his brainchild, scribbled out on his kitchen table, grow in scope of application and distance.