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Emotions key to unlocking brands' potential
Business, Suchit Leesa-nguansuk, Published on 25/02/2022
» Differentiation and emotional connection driven by design experiences hold the key to unlocking brands' potential to foster customer engagement, says international strategic and design firm Eight Inc.
Best foot forward
Asia focus, Pathom Sangwongwanich, Published on 10/10/2016
» Balance is a word that everybody understands, but not everyone succeeds at applying the concept in life or business. This is not the case with Alexis Nasard, the new CEO of Bata, who has made it his mission to steer the renowned footwear company along a steady and sustainable course.