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LIFE

The end of ‘going viral’

BitesizeBKK, Published on 04/02/2026

» For more than a decade, the internet trained us to expect explosion. One video, one post, one take, and your life could change, or at least feel like it did for as long as you can milk the content; a chance to break through the noise and surface as a ‘someone’ in front of millions. Even people who swore social media was ‘just for fun’ carried a faint hope that the right joke, timing or moment of accidental charisma could be enough to suspend the rules of scale. This idea shaped how people created, spoke and saw themselves. Going viral haunted the background, promising escape, and no alternative way of being online felt equally as ‘real’.

LIFE

Setting the record straight

Life, Suwitcha Chaiyong, Published on 08/12/2025

» Last month, a teaser interview about cow's milk on the Woody Avenger talk show, founded by host Woody Milintachinda, became a controversy because influencer guests raised many questions about the quality of cow milk produced in Thailand.

LIFE

New movies out this week: Oct 23-29

Guru, Nianne-Lynn Hendricks, Published on 23/10/2025

» New releases that hit cinemas in Thailand this week.

LIFE

Waitlist Warriors

BitesizeBKK, Published on 06/10/2025

» On an otherwise unremarkable Wednesday evening, your phone buzzes with the news: your table at Saeng Tha Thien has been confirmed. After three months of refreshing booking systems and nudging contacts, you're in. Relief quickly gives way to planning: the Instagram post. You picture the shot - strawberry and shrimp paste salad, a discreet glimpse of the few-table dining room, and Wat Arun glowing across the river. You might tag the restaurant in the corner of your story; you might not. Either way, the message is the same: you made it.

LIFE

The fight for clean air

Life, Thana Boonlert, Published on 18/08/2025

» After a public hearing wrapped up recently, the Clean Air Bill is heading to a second reading in parliament next month. If passed into law, it will guarantee people's access to clean air.

LIFE

Association revises digital spending forecast to 5% growth

Suchit Leesa-nguansuk, Published on 14/08/2025

» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.

LIFE

Creative destruction

Life, Thana Boonlert, Published on 16/06/2025

» Salinee Hanvareevongsilp's family moved home for a job opportunity when she was five and the land was subsequently developed into Siam Square in 1965. Still, it remained her favourite haunt. She frequented three movie theatres in the area -- Siam, Scala and Lido. In Matthayom 3, she protested against Japanese goods on Rama I Road.

LIFE

Thai elephant sanctuary offers animals abused in tourist industry relief in retirement

South China Morning Post, Published on 27/05/2025

» At the Samui Elephant Sanctuary, Kaew Ta and Kham Phean have found the best way to beat the scorching May heat: by taking a dip in the pool followed by a mud bath.

LIFE

DeepSeek dims shine of AI stars

AFP, Published on 13/03/2025

» LAS VEGAS - China-based DeepSeek shook up the world of generative artificial intelligence (GenAI) early this year with a low-cost but high-performance model that challenges the hegemony of OpenAI and other big-spending behemoths.

LIFE

Your horoscope for May 24-30

Guru, Chaiyospol Hemwijit, Published on 24/05/2024

» Your spot-on horoscope for work, money and relationship from Guru by the Bangkok Post's famously accurate fortune teller. Let's see how you will fare this week and beyond.