Showing 1 - 6 of 6
The BTS ARMY is coming to a city near you, armed with B174bn in spending power
Reuters, Published on 24/03/2026
» SEOUL - For Maria Herrera, a utility employee from Vancouver, the trade-off to watch a performance by Kpop supergroup BTS on Saturday in Seoul was simple: Weeks of extra shifts at her job and roughly C$5,000 (118,500 baht) for a week in Seoul.
Concerts, events hold revenue promise
Business, Molpasorn Shoowong, Published on 08/04/2024
» With an ambitious target to secure 3.5 trillion baht in tourism revenue in 2025, the Pheu Thai-led government faces a tremendous challenge as revenue totalled 2.09 billion last year.
Thailand targets A-list stars
Business, Narumon Kasemsuk & Molpasorn Shoowong, Published on 28/02/2024
» With an ambitious target to establish Thailand as a festival hub in Southeast Asia and draw more international concerts, the government is planning to meet top record companies and concert organisers for global artists to discuss the pros and cons of hosting such events in the country, and which factors can be improved.
Australia debates ‘Taylor Swift inflation’
Reuters, Published on 06/02/2024
» SYDNEY - The head of Australia’s central bank says the “Taylor Swift inflation” effect has forced some spending adjustments, including by her own children, but played down the policy impact as the pop singer prepares to arrive in the country.
'Experience economy' can drive tourism growth
Business, Published on 05/09/2023
» The return of popular international artists and live concerts to Bangkok offers multiple benefits to the Thai economy, according to Traveloka, one of Southeast Asia's largest travel, services and lifestyle apps.
Programmed to learn
Asia focus, Nareerat Wiriyapong, Published on 07/02/2022
» Anothai Wettayakorn considers himself an adventurous eater, though he was originally a beef lover. Thanks to a job that has allowed him to visit many countries, the 52-year-old executive has learned about different cultures to help him manage in a diverse market landscape, partly through exploring the local food.