BUSINESS

The secrets of creative genius

Business, Detlef Reis, Published on 06/06/2013

» In my last column I discussed five of the techniques I have seen creative geniuses use when coming up with ideas. I have identified more than 60 of these techniques but have space to discuss only five more here. I'll be using the same sample challenge to illustrate them: ''How to introduce myself to others in an impressive, memorable way?'' And when creating ideas, please remember not to censor them. Even the most impractical, ''stupid'' ideas can contain the seed of greatness.