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Search Result for “branding”

Showing 1 - 10 of 220

BUSINESS

Hotel sector braces for challenging year

Business, Kanana Katharangsiporn, Published on 10/02/2026

» Thailand's hotel sector will remain highly challenging in 2026, pressured by multiple factors, including uncertainty in key foreign markets amid global geopolitical risks and the continued strength of the baht, according to Kasikorn Research Center.

BUSINESS

Parties highlight trade policies

Business, Somhatai Mosika and Boonsong Lipimas, Published on 04/02/2026

» As government policy plays a crucial role in shaping the direction of the country's international trade, key political parties have outlined policies such as accelerating free trade agreement negotiations, developing value-added products and integrating into the global supply chain.

BUSINESS

Blackpink lifts mainland Chinese arrivals in Hong Kong to January weekend record

South China Morning Post, Published on 27/01/2026

» Mainland Chinese tourists coming to Hong Kong on Saturday and Sunday made it a record-breaking weekend for this month, driven by K-pop girl group Blackpink's shows, while the figure was just 2% below New Year's Eve and New Year's Day footfall.

BUSINESS

Act fast to claim your place amid shifts

Business, Boonsong Lipimas, Published on 23/12/2025

» The intensifying China-US rivalry and rapid shifts in the world economy have become a double-edged sword for Thailand, offering a rare window to secure a place in realigning supply chains, yet threatening to leave the country behind if it fails to accelerate reforms, enhance competitiveness and reskill its workforce in time.

BUSINESS

Agency, CP All tout GI products

Business, Phusadee Arunmas, Published on 16/12/2025

» The Department of Intellectual Property (IP) has teamed up with CP All Plc, the local operator of 7-Eleven convenience stores, to promote innovation and geographical indication (GI) products, strengthening Thai entrepreneurs through IP.

BUSINESS

Trade show puts character market under the spotlight

Business, Kuakul Mornkum, Published on 06/11/2025

» The Digital Content Association of Thailand (DCAT) says Thai characters have strong growth potential and urges creators to quickly adapt to new trends in order to compete effectively with foreign-created characters.

BUSINESS

Savvy execs riff on CEO branding strategies

Business, Suchit Leesa-nguansuk, Published on 20/10/2025

» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.

BUSINESS

Thai exporters urged to focus on US

Business, Kuakul Mornkum, Published on 11/10/2025

» As new US tariffs are placed on imported lumber furniture, Deesawat Industries Co, a Thai wooden furniture manufacturer, is urging Thai companies not to abandon the US market, but rather enhance their presence there.

BUSINESS

Influencers set to creatively coexist with AI

Business, Suchit Leesa-nguansuk, Published on 07/10/2025

» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.

BUSINESS

Fund outlines path to financial hub goal

Business, Boonsong Lipimas, Published on 12/09/2025

» Thailand must sharpen its competitiveness, broaden investor access and create distinctive opportunities if it is to fulfil its ambition of becoming a global financial hub, according to recent research from the Capital Market Development Fund (CMDF).