LIFE

Rebranding brings return to success

Life, Soratree Gajajiva, Published on 11/08/2015

» It mustn't be easy for a man to run a cosmetic company. But for Rawit Hanutsaha, CEO of Srichand United Dispensary, a Thai cosmeceutical brand that sells products that helps control facial oil and reduces rashes and pimples, it's what he has to do -- no matter how hard it is -- to preserve his grandfather's 67-year-old business that was once close to being forgotten. Rawit rebranded it with the sole mission of making Srichand a cool Thai brand.