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Playing on all levels of business creativity
Business, Detlef Reis, Published on 26/11/2015
» 'There are two types of creativity: the creativity of making zero to one, and the creativity of making one to 1,000," wrote Kazuhiko Nishi, a pioneering software entrepreneur who joined Microsoft in its early days and later became a leader of Ascii Corporation.
How to write a good creative brief
Business, Detlef Reis, Published on 04/12/2014
» If you want to get creative professionals talking, ask them about the quality of the creative briefs they receive from their clients — when they receive one at all. The briefs they get are often misleading, self-contradictory and useless. Without a good brief, these people cannot do their best work for you. How can you write a good brief that will inspire them?