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Search Result for “brand loyalty”

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SPORTS

German giants Bayern deepening Thai ties

Sports, Tor Chittinand, Published on 09/04/2026

» When Bayern Munich opened their Bangkok office in 2022, it marked the German champions' third overseas base after New York and Shanghai. For Rauven Kasper, the club's board member for marketing and sales, the decision was not about following rivals into familiar hubs such as Singapore or Hong Kong, but about embedding themselves in a market where football culture is lived on the streets.

SPORTS

Red Bull's Daisher nails city's first wingsuit stunt

Sports, Published on 01/04/2026

» Renowned Hollywood stuntman and Red Bull Air Force legend Miles Daisher created a milestone moment for Thailand's growing extreme sports scene with the first-ever wingsuit jump in Bangkok.

SPORTS

Premier League fans feel the pinch from ticket price hikes

AFP, Published on 30/03/2026

» MANCHESTER (UNITED KINGDOM) — The Premier League's global appeal is built on packed stadiums and electric atmospheres but as the arms race for talent intensifies, fans are feeling the pinch.

SPORTS

Singha, TGR Haas F1 team sign partnership deal for three years

Sports, Tor Chittinand, Published on 23/02/2026

» Singha Corporation announced a three-year partnership with TGR Haas Formula One team in a deal that reinforces its image as a global Thai brand.

SPORTS

Sabalenka 'does not understand' Australian Open fitness tracker ban

AFP, Published on 27/01/2026

» MELBOURNE - World number one Aryna Sabalenka said Tuesday she could not understand why wearing fitness trackers was banned at the Australian Open after being told to remove hers.

SPORTS

Real Madrid top football rich list as Liverpool surge

AFP, Published on 22/01/2026

» LONDON - Real Madrid stayed top of football’s rich list as Liverpool outstripped their English rivals for the first time, according to Deloitte’s Money League study on Thursday.

SPORTS

The rise of a golden generation

Sports, Published on 04/12/2025

» The clock is ticking. Fast. The official opening of the 33rd Southeast Asian Games, hosted by Thailand from Dec 9 to 20, is now just days away.

SPORTS

Royal Ivy Regatta chosen for 2026 Thai national fencing team

Published on 20/11/2025

» Thailand based clothing brand Royal Ivy has been called up to revamp the Thai national fencing team travel kit, as the team competes in many countries across Asia and will be sporting Royal Ivy's latest design for all their competitions in 2026.

SPORTS

ONE Championship: Chatri eyes records as Japan hosts biggest card yet at ONE 173

Nick Atkin, Published on 12/11/2025

» Up on stage at the Hilton Tokyo Odaiba, a glittering row of gold belts lined the table – five world titles that will be on the line when ONE Championship returns to Ariake Arena on Sunday.

SPORTS

NFL chief shrugs off Bad Bunny Super Bowl critics

AFP, Published on 23/10/2025

» NEW YORK - National Football League Commissioner Roger Goodell on Wednesday stood by the choice of Puerto Rican superstar Bad Bunny to headline next year's Super Bowl halftime show, a decision President Donald Trump has branded "absolutely ridiculous."