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THAILAND

Siam Paragon presents “NEXTOPIA Local Harvest Coffee Fest 2026”

Published on 28/04/2026

» Siam Paragon, a world-class destination and the preferred choice of both Thai and international visitors, continues to reinforce its commitment to creating extraordinary experiences and promoting sustainable living. Siam Paragon proudly presents “NEXTOPIA Local Harvest Coffee Fest 2026,” taking place from April 23 to May 12, 2026, at NEXTOPIA on the fifth floor of the Bangkok shopping mall. The festival invites visitors to explore a reimagined coffee culture that seamlessly blends global heritage with the richness of Thai communities.

LIFE

Coca-Cola, G-SHOCK celebrate 140 years through glass bottle inspired timepiece

Online Reporters, Published on 28/04/2026

» Coca-Cola celebrates their 140th anniversary with the new G-SHOCK collaboration, reminiscent of the brand’s iconic contour glass bottle. The GS-2100CC-3A timepiece takes the framework of the GA-2100 series, an octagonal and dimensional classic of G-SHOCK.

THAILAND

HydroConquest Adventure meets elegance

Published on 28/04/2026

» Building on nearly two centuries of excellence in Swiss watchmaking, Longines unveils an extensively redesigned HydroConquest collection that blends contemporary aesthetics with proven performance. Available in 39-mm and 42-mm sizes, the range features four new dial variations and five striking ceramic bezel colours, complemented by innovative bracelets, including a newly introduced Milanese mesh version. This new generation embraces bold refinement for every pursuit. The collection debuts with a compelling campaign starring Longines Ambassador of Elegance Henry Cavill, filmed on the dramatic shores of Tenerife, where the interplay of land and sea captures the very essence of the HydroConquest. 

OPINION

Work stress needs more attention

Oped, Kaori Nakamura-Osaka, Published on 28/04/2026

» A delivery rider works 14 hours a day to meet algorithm-driven targets. A factory worker quietly endures relentless pressure and harassment. A middle-aged manager pushes away thoughts of suicide resulting from stress.

THAILAND

Boots Launches “Thais Support Thais with Boots” Campaign, by Offering Over 1,000 Quality Products at Great Value Prices

Published on 27/04/2026

» Boots Retail (Thailand) Ltd reinforces its commitment as a leading health and beauty retailer that has long won the trust of Thai consumers, with the launch of its latest campaign, “Thais Support Thais with Boots.” Under the concept of “Boots - Best for Less”, Boots brings together a curated selection of its globally popular Own Brand products, manufactured to UK standards and tailored to meet the lifestyles of Thai consumers. The campaign features more than 900 popular items across a wide range of categories, including:

THAILAND

New super luxury landmark in Phuket: “ABOV Patong”

Published on 27/04/2026

» Phuket’s real estate and tourism industries are rebounding with renewed momentum, highlighted by the soft opening of “ABOV Patong”, developed under the concept “Modern Masterpiece – A New Era of Super Luxury Living.” The project reaffirms a new standard of ultra-luxury living, combining contemporary design with the natural beauty of Khao Patong, widely regarded as the last prime piece of land on this resort island province.

SUSTAINABILITY

Beyond organic agriculture

Business, Boonsong Lipimas, Published on 27/04/2026

» In an era of climate change, volatile commodity prices and increasingly discerning consumers, Thailand's agricultural sector is facing a profound shift. The challenge for farmers is no longer simply producing more crops at lower cost, but producing them in a way that demonstrates sustainability, traceability and environmental responsibility.

BUSINESS

Thailand wilts as 'financial summer' batters households

Business, Somruedi Banchongduang, Published on 27/04/2026

» As temperatures climb across Thailand, households are feeling more than just the heat. This year's hot season has brought a sharp rise in living costs, particularly fuel prices, tightening budgets and amplifying financial strain.

BUSINESS

Bitkub targets HK listing as it diversifies

Business, Nuntawun Polkuamdee, Published on 27/04/2026

» Bitkub Group has reaffirmed its position as Thailand's leading cryptocurrency platform despite intensifying competition, while accelerating strategic diversification into new businesses and exploring a potential listing on the Hong Kong stock exchange.

BUSINESS

Discount tilt enhances Tops' spending, sales growth

Business, Kuakul Mornkum, Published on 27/04/2026

» Tops, a food business under Central Retail Corporation, aims to emphasise its house brand products amid challenging economic conditions, while launching discount campaigns to attract customers.