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Search Result for “brand experience”

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OPINION

Good time to celebrate verbal gaffes

Roger Crutchley, Published on 12/10/2025

» Tomorrow happens to be Plain English Day which has in recent years morphed into International Plain Language Day designed to promote the proper use of language. In other words the aim is to cut out all the gibberish, mumbo jumbo, codswallop, balderdash, tripe, tommyrot, twaddle, tosh and bosh you may have become accustomed to… heaven forbid, some of it even in PostScript.

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THAILAND

Mister Donut Unveils New Lifestyle Concept Store

Published on 10/10/2025

» Mister Donut, Thailand’s favourite donut brand for over 40 years and the nation’s No.1 donut leader under Central Restaurants Group (CRG), is setting a new benchmark in Thailand’s donut industry with the launch of its first Mister Donut New Concept Store on the 3rd floor of Central Pinklao. 

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THAILAND

True Unifies Network Power with ‘One Network’ Integration 

Published on 10/10/2025

» The “One Network” strategy sets a new industry benchmark for Thailand’s telecommunications sector, delivering a unified, high-performance network that enhances the digital experience for customers. By integrating the strengths of both True and dtac, True Corporation has created a nationwide network that offers superior speed, coverage, and reliability. 

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THAILAND

Bangkok Film Festival Spotlights Cinema as Soft Power 

Published on 10/10/2025

» Amid rapid changes in technology and audience behaviour that continue to challenge the entertainment industry, the Bangkok International Film Festival 2025 returns in full force. The festival serves as a major platform connecting filmmakers, investors, distributors, and audiences through diverse activities, including international film screenings and “Talad Nang,” a key marketplace where content creators can meet producers, distributors and investors from Thailand and abroad. This year’s highlight is a collaboration with BrandThink to organise a series of seminars led by experts, exploring cinema’s evolving role as soft power. The discussions highlight how film is not just a source of entertainment, but a strategic driver of the economy, culture, and communication. They also open perspectives on how Thai content can expand to the global stage, inspire audiences, and fuel long-term growth in the creative economy. 

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THAILAND

TOA x SPARTAN Launch Thailand’s First-Ever World-Class Obstacle Race Festival in the Heart of Bangkok

Published on 10/10/2025

» Marking a new milestone in Thailand’s sporting history, the world-renowned obstacle race festival Spartan Race made its Bangkok debut with the “TOA SPARTAN BKK CHALLENGE 2025” at Parc Paragon. Hosted by TOA Paint (Thailand) Public Company Limited (TOA) as the main sponsor in collaboration with Spartan Race Thailand, the event brought an exhilarating taste of the global competition to the capital with six intense obstacle challenges designed to test strength, agility, and determination. 

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THAILAND

Crystal Home Showcases French and Italian Design Icons 

Published on 09/10/2025

» Crystal Home unveiled two world-renowned brands at The Craft of Living Salon – An Unveiling of Design You Can Feel. The event marked the debut of THG Paris, the French luxury brand celebrated for its iconic taps and collaborations with Baccarat, Lalique, Daum, and Christofle. Alongside it, Composit introduced its made-in-Italy kitchens and wardrobes to Thailand, showcasing over 50 years of craftsmanship and limitless customisation. 

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THAILAND

Early Detection Vital to Prevent Vision Loss 

Published on 09/10/2025

» On the occasion of “World Sight Day,” a leading ophthalmologist is highlighting two major but often overlooked eye conditions: age-related macular degeneration (nAMD) and diabetic macular edema (DME). These conditions pose a serious risk to vision, particularly among individuals aged 50 and older and those living with diabetes. With new treatments that make care more convenient and less frequent, early diagnosis remains the best defence against preventable blindness. 

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GENERAL

SCOPE Sets a New Standard for Luxury Living in Thailand

Published on 07/10/2025

» In Bangkok’s increasingly competitive luxury real estate market, SCOPE has emerged not merely as a developer, but as a thought leader shaping the very definition of luxury living in Thailand. The company’s projects — From SCOPE Langsuan to SCOPE Promsri to SCOPE Thonglor— have consistently set new benchmarks, positioning SCOPE as a brand synonymous with world-class design, well-being, and uncompromising attention to detail.

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LIFE

Jackson Wang's haunted house

Guru, Pornchai Sereemongkonpol, Published on 07/10/2025

» "Under The Castle" (UTC) is an original IP co-created by Got7's Jakson Wang (aka "P'Jack" to Thai fans) and Team Wang CEO Henry Cheung. 

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THAILAND

ICONSIAM Wins Two Honours at Thailand Influencer Awards 

Published on 07/10/2025

» ICONSIAM, the global landmark on the Chao Phraya River, has once again demonstrated its leadership in creative collaboration with Thai creators and influencers, earning two prestigious accolades at the Thailand Influencer Awards 2025 — Best Retail Space Influencer Campaign for the Amazing Thailand Countdown 2025, and Best Soft Power & Tourist Destination Influencer Campaign for the *Thaiconic Songkran Celebration 2025.