Showing 1 - 10 of 1,307
Providing a link to China for local firms
Business, Suchit Leesa-nguansuk, Published on 25/05/2024
» Digital marketer DigiLink Thailand, helmed by chief executive Phanavika Limpabandhu, has ambitions to become a partner of Thai entrepreneurs seeking to tap the vast Chinese market.
Asia-Pacific marketers' hike in ad spend bests other regions
Business, Suchit Leesa-nguansuk, Published on 18/05/2024
» Despite global economic challenges, Asia-Pacific marketers plan to increase product promotion, mainly on social media, while reducing their brand-building budget, according to the 2024 Nielsen Global Annual Marketer Survey.
Making sense of Microsoft's local outlays
Business, Suchit Leesa-nguansuk, Published on 09/05/2024
» Microsoft's announcement last week of its first investment in a data centre region in Thailand is expected to enhance the country's digital ecosystem and could fuel competition in the data centre sector.
Garmin targets double-digit growth
Business, Suchit Leesa-nguansuk, Published on 08/05/2024
» Garmin, the leading GPS smartwatch manufacturer, has allocated a hefty marketing budget to shift the target market from athletes to wellness enthusiasts, aiming to achieve double-digit growth in Thailand.
DES readies systems to handle 50m digital wallet payments
Business, Suchit Leesa-nguansuk, Published on 01/05/2024
» The Digital Economy and Society (DES) Ministry is preparing its systems to support the government's digital wallet handout and ensure smooth implementation for 50 million Thais.
Nation hit by surge in scams, financial fraud
Business, Suchit Leesa-nguansuk, Published on 30/04/2024
» Thailand was one of the top three countries in the Asia-Pacific region to suffer a significant surge in financial fraud scams last year, according to Google's 2023 Bad Apps Report.
Many firms keen on SET listing
Suchit Leesa-nguansuk, Published on 29/04/2024
» Many local technology and IT-related firms are gearing up to launch initial public offerings (IPOs) on the Stock Exchange of Thailand (SET) in 2025 or 2026, emphasising strategies for business expansion and cost reduction.
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
Expanding for the long term
Business, Suchit Leesa-nguansuk, Published on 06/04/2024
» Executives at long-standing conglomerate Yip In Tsoi Co Ltd credit expansion of its empire and navigating through challenges to foresight, business diversification and strong partnerships.
Garena zeroes in on content localisation
Business, Suchit Leesa-nguansuk, Published on 03/04/2024
» Garena Thailand, an online game developer and publisher under Sea Group, is focusing on content localisation to grow engagement with customers, aligning with the Thai government's soft power policy.