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Search Result for “advertising market”

Showing 1 - 10 of 2,368

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GENERAL

Gogolook becoming a scam prevention firm

Business, Suchit Leesa-nguansuk, Published on 12/09/2025

» Gogolook, the developer of anti-scam application Whoscall, is undergoing a transformation from a scam detection company to a scam prevention firm.

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GENERAL

Illegal sites took 71% of Europe’s betting, casino sales

Bloomberg News, Published on 26/08/2025

» LONDON — Illegal gambling operators captured 71% of Europe’s online betting and casino market last year, or €80.65 billion (US$93.8 billion), as regulators struggled to rein in crypto casinos, prediction markets and unlicensed sportsbooks during a booming year for sports.

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GENERAL

Traders on sidelines awaiting Fed signals

Business, Published on 23/08/2025

» RECAP: Asian equities traded in a narrow range ahead on Friday as investors awaited a key speech from US Federal Reserve chairman Jerome Powell that could shed light on the direction of monetary policy. Many traders are scaling back bets on an imminent US interest-rate cut.

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GENERAL

Chinese media users wielding greater influence in Thailand

Business, Boonsong Lipimas, Published on 21/08/2025

» Chinese media users in Thailand are quietly transforming into one of the country's most powerful consumer groups, wielding both cultural influence and financial muscle, according to a new survey.

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LIFE

Association revises digital spending forecast to 5% growth

Suchit Leesa-nguansuk, Published on 14/08/2025

» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.

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LIFE

As AI chatbots gain popularity, so does business of inserting ads into results

South China Morning Post, Published on 09/08/2025

» HONG KONG — As ChatGPT-like chatbots gain traction, generative engine optimisation (GEO) has emerged as an increasingly significant approach for brands seeking visibility in answers generated by artificial intelligence (AI).

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WORLD

AI search pushing an already weakened media ecosystem to the brink

AFP, Published on 04/08/2025

» NEW YORK - Generative artificial intelligence assistants like ChatGPT are cutting into traditional online search traffic, depriving news sites of visitors and impacting the advertising revenue they desperately need, in a crushing blow to an industry already fighting for survival.

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GENERAL

Thai ad spending growth forecast trimmed

Business, Suchit Leesa-nguansuk, Published on 31/07/2025

» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).

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GENERAL

To go far, go EV

Business, Published on 25/07/2025

» At the time of writing, the S&P 500 Index is trading at a fresh all-time-high, up 6.3% for the year to date after being down almost 18% at one point in early April. The 10-year US Treasury yield is around 4.3%, up from levels slightly below 4% in early April.

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THAILAND

Why “Isan” Must Be “Creative”: Transforming Regional Pride into Economic Power

Published on 09/07/2025

» Bangkok, July 9, 2025 - In an era where creativity is the driving force behind economic and social development, the presence of a regional creative festival in Isan — the Northeast region of Thailand — is more essential than ever. It goes beyond art, culture, and innovation; it serves as a vital platform that inspires Isan natives who have moved to larger cities to return home, applying their potential, knowledge, and experience to uplift their hometowns.