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Think global, act local
Life, Kong Rithdee, Published on 17/10/2013
» Walt Disney created Mickey Mouse in 1928. After years of toiling in Hollywood, the animator joined the vanguard of the talking-picture revolution when he produced Steamboat Willie, a cartoon that synchronised sound and animation featuring the good-humoured rodent that would become iconic (and maybe immortal). Two years later, Walt and his brother Roy licensed Mickey-related merchandise. And from the humble birth of Mickey Mouse 85 years ago, the Walt Disney Company has grown into a massive global business empire with a catalogue of nearly a thousand characters, complete with movies, animation, television, music, games and consumer product divisions. The acquisitions of Pixar, Marvel and LucasFilm have expanded the Disney universe and pop-cultural influence, especially among young audiences.