BUSINESS

After 'Star Wars', how to merchandise a hit

Business, Published on 21/12/2015

» New York: It's no surprise that Star Wars: The Force Awakens is expected to produce US$9.6 billion in revenue from worldwide ticket sales, merchandise and video games in just its first year. Generations of Star Wars fans have made it the second-highest-grossing movie franchise of all time, after James Bond (adjusted for inflation).