Showing 1 - 8 of 8
Facebook to Test News Feed Controls for Advertisers
Business, Published on 01/02/2021
» Facebook Inc. said it would soon begin building and testing new controls to let marketers keep their ads away from topics they want to avoid.
LinkedIn Finds Measurement Errors That Inflated Video and Ad Metrics
Business, Published on 14/11/2020
» LinkedIn said Thursday it discovered a pair of measurement errors that led to more than 400,000 advertisers overpaying for campaigns on the professional networking platform.
Marketers Try New Data Tools to Navigate Pandemic
Business, Published on 27/10/2020
» Marketers are looking at more data, more often as they try to navigate the unpredictable developments of 2020.
Brand-Safety Firms See a Big Opening in Streaming TV
Business, Published on 10/10/2020
» Measurement and tech firms are working to develop brand-safety tools for advertising on streaming TV, a growing sector that lacks some of the infrastructure that advertisers expect in digital media.
Lego's Next Build: Worlds and Characters Created by Its Fans
Business, Published on 25/08/2020
» Seeking ideas for TV shows, digital videos and toy sets, Lego A/S is asking people to share their imaginings on a new platform set up for that purpose.
ViacomCBS in Talks to Sell Tech Site CNET to Red Ventures
Business, Published on 20/08/2020
» ViacomCBS Inc. is in talks to sell technology news and reviews site CNET to digital-media holding company Red Ventures LLC, according to people familiar with the matter, as the media giant looks to shed noncore assets and focus on video streaming.
Marketers Experiment With TV Ads in Console Videogames
Business, Published on 29/07/2020
» Marketers are putting TV ads in videogames played on consoles, an experiment in trying to reach younger audiences who are watching ever less traditional TV.
YouTube's Chase for Streaming-TV Ad Dollars Faces Hurdles
Business, Published on 03/06/2020
» YouTube wants advertisers to spend more to reach the consumers who are increasingly using their television to watch videos on its platform.