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How consumers are shaping Thailand's future
Business, Published on 28/12/2017
» Steve Jobs, the former chief executive of Apple, made innovation the new norm because he believed in getting so close to consumers that they could tell him what they needed, well before they realised it themselves. In this age of ubiquitous information and disruptive technologies, insights into constantly changing consumer behaviour can help shape the strategies of the future -- the right branding, packaging, pricing, marketing and distribution decisions -- and determine an organisation's local, regional and global competitiveness.
In Mergers & Acquisitions practice makes perfect
Business, Published on 09/02/2012
» Thailand's economy expanded by a meagre 1.5% in 2011, according to many estimates, after manufacturing production disruptions from the floods reduced exports significantly in the year's final quarter. This year the government expects growth of more than 5% as initiatives to recover from the floods and other stimulus measures take effect.